Wonder Woman Sales: #15 Down 1.8% But Up 2 Spots On The Charts

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December was a very solid month for Wonder Woman, especially given the event books and new releases that are dominating the charts.  That Wonder Woman actually climbed up the charts in the midst of all of this is rather impressive.  In December 2012, Wonder Woman #15 was in 52nd place overall with 41,641 copies sold, a drop of 1.8%.  Here are the numbers for the issue, and the five issues previous:

wwsalesDEC

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 188 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

Last month, when Wonder Woman dropped 10 spots, I said that it was nothing to worry about because the top of the charts was absolutely insane.  This month, with the book up 2 spots, things are looking pretty good for the series.  The top of the charts continued to be bonkers, but Wonder Woman stayed fairly steady amidst the chaos.

Now, of DC’s Top 25 books, Wonder Woman fell 3 places to 25th, which seems worrisome.  However, there were two more Before Watchmen books in December than in November so a) there’s 2 of your 3 spots there, and b) that’ll all be over with soon and Wonder Woman should rise accordingly.  There are also “Death of the Family” crossovers everywhere, and in particular Red Hood and the Outlaws #15 and Teen Titans #15 rocketed up the charts past Wonder Woman.  This should be only temporary.  Last month, Catwoman #14 leapfrogged past Wonder Woman and then fell back to its normal level this month. There’s nothing to be concerned about in terms of Wonder Woman’s place within the DC books.

What’s even better is that Wonder Woman had the lowest drop among all of the declining books in DC’s Top 25.  Seven books rose due to event crossovers, some of them by massive margins (the aforementioned Red Hood and Teen Titans issues were up over 70%!!), but of the 18 that were down, Wonder Woman declined the least.  The book closest to its 1.8% drop was Superman, which fell 2.6%.  Several books were down 3-5% or more.  So among the non-event, non-crossover titles, Wonder Woman had the most steady month in comparison to past sales totals.  That’s really good.

Last month I was concerned about the book continuing to decline in sales, and one steady month doesn’t change that at all.  But if Wonder Woman can string together some good months relative to the rest of the pack and keep her percentage lost at a low number, it could do well while other books continue to cascade down.  It’s going to take a big event or crossover to get the sales up, but relatively low drops could stabilize or even improve the book’s standings on the charts.

Prediction For Next Month: I got it wrong again, this by time being overly pessimistic!!  Remember the first prediction I ever made when I guessed the sales within ONE issue?  That was a LONG time ago.  It’s been downhill since.  For next month I predict a drop of 2% for sales of about 40,810.  I’m also going to go out on a limb and predict another rise on the sales charts.  Check back next month to see how I did!!

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3 Responses to “Wonder Woman Sales: #15 Down 1.8% But Up 2 Spots On The Charts”

  1. Your Senior Drill Instructor Says:

    Where would DC be without Batman? Hell, it would’ve been smarter for them to make WW his girlfriend. :)

    I couldn’t help but notice that Aquaman got a pretty sizable bump but JL got a very minimal gain. When compared to DOTF, the only thing I can ascertain is:

    Batman>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Aquaman
    Joker>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Ocean Master
    Scott Snyder>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>Geoff Johns

    I just realized that DC currently has five crossover events going on right now and two line-wide crossover events coming up. Rumor has it that “Trinity War” is currently on its fourth iteration! Their sales are going right back to pre-52 levels and you can tell that they’re starting to panic.

    • Tim Hanley Says:

      Well, Justice League was starting from a higher level. The bigger Aquaman gain is probably JL readers jumping on the title for the crossover. But yeah, Batman is KILLING it, saleswise. The Green Lantern AND Superman events aren’t lighting it up much at all, but the Bat-books are just bonkers. Perhaps because they’re actually quite good? :)

  2. Your Senior Drill Instructor Says:

    Batman was also starting from pretty high level and the increase from issue #12 to #13 was around 45,000! If anything, its a testament to how great a villain the Joker is. I guess the reason why the Bat Family titles have been so good is because for the most part the creators are allowed to…you know…create, and aren’t being micromanaged by editorial. :)

    The Green Lantern books have been tedious and stale since “Blackest Night” ended, and a Superman crossover led by Scott Lobdell had no chance of being good or a huge seller. From what I hear, “Throne of Atlantis” is more of the same Michael Bay-ish popcorn fluff that’s been going on in JL since issue #1. Seems like the team spends as much time fighting each other as they do fighting the bad guys. I’m guessing that the pre-orders for JLA #1 weren’t exactly what DC was hoping for because they pushed the release date back to the 20th and last week Johns was all over the place promoting it.

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