Wonder Woman Sales: The Second Issue Outsold The First!!

The relaunched Wonder Woman is doing fantastically well so far… I’m very impressed.  DC owned the sales charts all around in October, taking huge portions of the market and dollar share, and Wonder Woman #2 was one of their best performers.  Wonder Woman #2 came in at 13th place with 79,060 copies sold.  Here are the numbers for the issue, and the five issues previous:

NOTE:The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 174 issues in total.  The average rank is not given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

Second issues rarely sell as well as the first.  Everybody likes to get first issues, thinking they’ll be valuable down the road and such, and usually the second issue sees a decent sized drop.  DC had a solid October and bucked this trend with a lot of their series… of their top 20 books in September, 7 had higher sales in October, which is quite a feat.  Of these 7, Wonder Woman #2 was smack in the middle with the fourth highest gain.

Now, if you want to get super technical, pretty much every DC book went down if you add up the first issue sales from October.  DC reprinted ALL 52 of their new books, and they sold really well in their second month on the shelves.  Wonder Woman #1 added an extra 19,688 copies!!  It was the sixth highest selling reprinted book for October, which is exciting… in terms of the DCnU, the first issue was in 11th place in September and then 6th in October, so that suggests that there’s a lot of interest in the book.  I’ve decided to stick to just the first month sales for these stats, but it’s important to note that past issues are doing well too… I’ll mention them in the months to come so long as they make the top 300.

In terms of the charts, Wonder Woman climbed over two books on the charts!!  While it maintained its spot in 13th place, there were a few new books ahead of it in October, and Wonder Woman jumped ahead of Batgirl and Green Lantern: New Guardians.  By every conceivable measurement, Wonder Woman #2 did spectacularly well in October!!

Historically, the book is doing well too.  Last month, we looked at several recent relaunches of Wonder Woman, and only Heinberg and Dodson’s relaunch in 2006 sold better than the current Azzarello and Chiang incarnation.  In August 2006, the OLD Wonder Woman #2 had a big drop, falling 36.3% from the first issue.  The NEW Wonder Woman #2 with its 3.7% gain, is clearly doing far better.  In sales, the old book sold 84,457 while the new is at 79,060, which is pretty close, and considering that the comic market was WAY stronger five years ago, the new series is doing much better comparatively. 

Overall, the DCnU books are going over huge, and Wonder Woman is at the forefront of this success.  The reprinted first issues gave DC a big boost for October, and I think that DC might be down a bit in November with those sales starting to trail off, but everything is going well so far.  The only question is how long it will last.  With Wonder Woman, two issues in things are looking really well.

Prediction for Next Month: I predicted 72,500 for Wonder Woman last month, and I was very glad to be wrong!!  Nonetheless, I’m going to predict a drop again.  So far, Wonder Woman #1 has sold 95,902 copies and the second issue is at 79,060, which is a decline in readership so far.  But still, the book seems to be going over well.  I predict sales of about 76,000 for Wonder Woman #3, or a drop of nearly 4%.  Check back next month to see how I did!!

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