So things aren’t going great with Wonder Woman right now. The book is spectacular, but its sales are dropping like a stone. Plus, after three months in the top spot for dollar share and unit share, DC is again second to Marvel. The relaunch bump seems to not have a lot of legs left. But there is a slight silver lining at least!! More on that momentarily. In December 2011, Wonder Woman #4 came in at 16th place with 57,675 copies sold. Here are the numbers for the issue, and the five issues previous:
NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 176 issues in total. The average rank is not given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.
A quick technical note on the percentages: I’ve changed Wonder Woman #1’s percentage gain from +260.8% to +160.8%… while 76,214 is 260.8% of 29,223, the actual GAIN from the previous issue is in fact 160.8%. The same logic has been applied to the average total.
Okay, so the good news first!! Wonder Woman #4 went up a spot in the charts, rising from 17th to 16th. That’s pretty fun. The book has been fairly consistent since the relaunch… 16th place is not at all far off from the 13th place it debuted in.
There is some bad news on the charts front, though… Wonder Woman #4 fell to 11th place among the DCnU titles. It had been in the 10th spot the past few months. It’s been jumped by the rather popular Aquaman. Damn you, Geoff Johns!!
Now, this isn’t looking good at all. Wonder Woman is down nearly 8,000 issues in just one month, and over 22,000 issues since its high in October. That’s a HUGE amount of readers.
(SIDENOTE: What is wrong with those people?! Who drops Wonder Woman?? It’s a fantastic book… do people not like awesome comics?? I just don’t get it.)
Carrying on… dropping 12.1% seems very troubling. Ominous even. But as always, it’s a good idea to put things in context. How are all of the other DC books doing? Well, just as bad.
Of the top 15 DC comics in December, only THREE didn’t see double digit drops in terms of percentage. Plus two of those were really close to double digits… Batman: The Dark Knight #4 was down 9.5% while Teen Titans #4 was down 9.6%. Only Aquaman #4 was looking relatively healthy with its 6% drop. Seriously, a 6% drop was DC’s BEST change in the top 15… that’s really not good.
Also, several titles had bigger drops than Wonder Woman. Action Comics #4 fell a whopping 16.3%, and Flash #4 was down 14.5%. Sadly, two other female-starring titles had big drops as well… Batgirl #4 fell 14.3% while Batwoman #4 was down 14.9%.
So basically, everything is falling at a very high rate, and Wonder Woman is in the middle of the pack. The book is losing a lot of readers, but ALL of DC’s books are losing a lot of readers. If everything else was doing okay and only Wonder Woman was in a slide, then I’d be really worried, but this seems to be a company-wide trend. All in all, higher numbers would be more exciting, of course, but the book is still in 16th place and doing reasonably well relative to its peers. It’s definitely still doing WAY better than it was pre-relaunch.
Prediction for Next Month: I honestly have no idea anymore. I predicted a 6% drop for Wonder Woman #4 and it was double that!! We’ve gone from 17% to 12%, so let’s continue that trend with a smidge of optimism, and predict a drop of 8% for Wonder Woman #5, for about 53,050 copies sold. Check back next month to see how I did!!