The sales estimates are up for January 2012, and I’ve got to be honest with you all and say that I haven’t the faintest ideas what’s going on with these numbers. I mean, it was a great month for Wonder Woman, but there’s no discernible pattern to what’s happening with these sales figures!! Anyway, Wonder Woman #5 came in 16th place and sold 57,626 copies. Here are the numbers for the issue, and the five issues previous:
NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 177 issues in total. The average rank is not given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.
So this is pretty fantastic. Wonder Woman is in the exact same spot it was last month, 16th overall and in 11th place in terms of the DC books. No change on those fronts is awesome, and Wonder Woman continues to sit near the top of the charts. Here’s where it gets crazy: The sales were only down by 49 copies!! That’s a ridiculously tiny drop of 0.1%. Not even 0.1%, because I’m rounding up… it’s actually 0.085%. After drops of 12.1% and 17%, I don’t have a clue why sales stayed so solid in January, but hooray regardless!!
Wonder Woman was one of the better books at DC this month, too. Of the top 15 DC comics, only 4 had gains (though they were big gains… both Detective Comics and Aquaman rose in the double digits, which is sort of amusing since I just dropped Detective Comics). Of the 11 comics that dropped from last month, Wonder Woman #5 had the smallest fall, which is pretty impressive. This was a great month all around for Wonder Woman.
And such a weird month across the board. In December, everything was down, with nearly every book seeing double digit percentage losses… every book lost about the same percentage of sales. But the numbers for January were all over the board, with no rhyme or reason. Like why would Batman: The Dark Knight be up 8.5% while The Flash fell 7.4%? It doesn’t make any sense. My best guesses are that a) it was just a really bizarre month and things will be more uniform in February, or b) five months into the relaunch, retailers have started to figure out what to order and are making a lot of adjustments on a per book basis.
After losing both unit share and dollar share to Marvel last month, DC rebounded somewhat and took the top unit share. They still lost dollar share and were down very slightly from December in that category, but they remain well above average. Plus, they had ALL of the books in the top 10!! That never happens for DC. Altogether, their numbers are trending downward, but at a pretty slow rate right now. If they can level out soon, they’ll be in a great spot.
Overall, Wonder Woman #5 had a spectacular month. The title remains WAY above average, and was as consistent as a comic could possibly be!! I have NO idea what’ll happen next month, but January was pretty damn good.
Prediction For Next Month: Who knows? The book went from falling 12.1% to falling 0.1%!! There’s no patterns, no trends… this is much more of a stab in the dark than usual, and it’s usually quite a stab in the dark. I’m going to be a little pessimistic and predict a small drop. Having two great months in a row just seems unlikely, so I think Wonder Woman #6 will drop about 4% for sales of 55,250. Check back next month to see how I did!! Or rather, to see how very wrong I am!!