Wonder Woman Sales: #6 Falls A Coincidental 6%

The sales numbers for February 2012 are up at The Comic Chronicles, and Marvel took the top spot for dollar AND market share, which is a bit of a bummer for DC.  However, DC still remains firmly ahead of their pre-DCnU percentages, so they’ve got to be happy about that.  As for Wonder Woman, there’s some good news and some not so good but understandable news.  In February 2012, Wonder Woman #6 sold 54,190 copies for 15th place.  Here are the numbers for the issue, and the five issues previous:

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 178 issues in total.  The average rank is not given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

Dropping 6% isn’t great, especially after having such a tiny drop last month, but I think I might know what’s going on.  Wonder Woman’s been sold at a heavy discount since the relaunch, so while it was in 16th place the past two months in terms of issues sold, in terms of money it was actually in the low 50s, rankwise.  However, in February it jumped up all the way to the 28th spot for money, which suggests that the heavy discounting might be over now.  If that’s the case, it makes sense that the shops cut back on their orders a bit.  When a book is heavily discounted you’re more likely to order extra, but with that discount gone you’re more likely just to stick to what you need.  It’s a decent sized drop, but we’ve seen a lot worse lately.

Now if Wonder Woman #6 is in 15th place by issue, why is it 28th in sales?  Well, Wonder Woman sells for $2.99, and the majority of Marvel books near the top of the charts sell for $3.99.  So while several Marvel books sold fewer issues, because they cost more they were actually ahead of Wonder Woman in terms of dollars.

Here’s the super good news though: Wonder Woman #6 moved up a spot on the chart!!  Launching at 13th in September and still riding high at 15th in February is spectacular for any comic book, much less Wonder Woman which tends to drop like a stone after a relaunch.  Wonder Woman topped Amazing Spider-Man, The Avengers, and even the premiere of Winter Soldier!!  That’s crazy impressive.

Wonder Woman #6 also remained in 11th spot among the DC titles, where it’s sat for a while.  There were drops for 14 of the top 15 DC titles, and several other books were down in the 5-6% range, many without losing any sort of discount or returnability incentive, so Wonder Woman fared pretty well against her DC peers.

Historically, Wonder Woman is well above average, and it looks like it’ll be a long time before the book is back in its average range again.  Plus there’s been a fill-in artist for 2 issues, which rarely bodes well, yet the drops have been negligible in January and explained elsewhere this much.  Cliff Chiang is back in March, so we’ll if that has any effect next month.

Prediction For Next Month: Last month was the first time since the relaunch that I wasn’t massively off!!  I was about a thousand issues off, which isn’t great but it’s the best I’ve done in a while.  For Wonder Woman #7, I predict a drop of about 3.5%, for sales of 52,300.  Check back next month to see how I did!!

Note: Big thanks to commenter Rebecca for sorting out last month’s zany stats!!  I learned a lot, and I think this month’s article is a lot better for it.


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