Wonder Woman Sales: #7 Falls 10 Spots, Down 5.3%

The sales numbers for March 2012 have been posted over at The Comics Chronicles, and it wasn’t a very good month for Wonder Woman.  Marvel finally came back strong in March, spearheaded by the launch of Avengers vs. X-Men, and they took the top two spots by a wide margin, marking the first time they’ve even made the top ten in a few months.  All of this Marvel success wasn’t great for DC, and it seems that it hit Wonder Woman particularly hard.  In March 2012, Wonder Woman #7 sold 51,314 copies for 25th place on the charts.  Here are the numbers for the issue, and the five issues previous:

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 179 issues in total.  The average rank is not given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

When Wonder Woman dropped 6% last month, I wasn’t terribly concerned because it had been heavily discounted for a while and, as far as I could tell, the discount ended.  You’d expect a drop when that happens, and 6% wasn’t too bad at all.  But this month is different… another 5.3% is a big drop.  Maybe retailers are still adjusting their orders to the new pricing, or maybe not having the regular artist on the book the past two issues hasn’t gone over well.  It’s hard to know what exactly is happening, but the book’s sales are falling.

It’s falling on the charts too.  After a remarkably stable run since the relaunch, Wonder Woman fell TEN spots in March, which seems bad but actually isn’t entirely awful.  Marvel premiered three new series to some pretty big numbers, and several of their top selling titles double-shipped or had Point One issues in March.  All those extra books push everything below them down the charts some, accounting for some of this drop.  Nonetheless, Wonder Woman was leapfrogged by several titles that it outsold in February, which isn’t a good sign.

Wonder Woman is down among DC titles as well.  One of those books that leapfrogged Wonder Woman was Teen Titans #7, and that pushed Wonder Woman down to 12th spot among DC titles after months at 11th.  Even worse, Wonder Woman had the biggest decline in sales out of all of DC’s Top 20 books.  EVERY book was down in March, with several in the four percent range, but the closest to Wonder Woman was Action Comics #7 at a loss of 4.9%.  Of the top books, only Wonder Woman was down over 5%.

So that’s not a great month at all, and I’m semi-concerned about next month after the hubbub this issue caused in terms of story.  I saw a lot of people saying that they weren’t going to buy the book anymore on account of the murdering, raping Amazons, and with the book already shedding a fair amount of readers generally, it could be bad.  Historically, Wonder Woman is still well about average, but the gap is slowing closing.  Hopefully things will level out next month, but I’m a little bit worried.

Prediction For Next Month: I was too optimistic last month and was off by about a thousand copies again, so I’m going to go pessimistic for April.  With AvX tie-ins sucking up people’s cash and Amazon outrage, I predict a drop of 6% for April, with sales of about 48,235.  Check back next month to see how I did!!


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4 Responses to “Wonder Woman Sales: #7 Falls 10 Spots, Down 5.3%”

  1. JanArrah Says:

    Sorry, but I don’t see how this current, not-very-Wonder Wonder Woman dropping sales like crazy could possibly be a BAD thing. DC has to keep the title alive in order to keep the property, so Wonder WOman will NOT be cancelled anytime soon, but.. if we have to have this current incarnation tank to get a REAL Wonder Woman as opposed to Xena the Warrior Demi-Goddess, I’m down for it.

    • James Jaeger Says:

      Exactly! We’ve had an “Elseworlds” Wonder Woman for almost two years now. If the sales are going to be low anyway, why not just return her to the Wonder Woman the real WW fans want? We are the only ones who will by the book anyway.

      What’s worse is even long time fans who suffered through Don Heck and Gremlins aren’t bying the book at all because the character has become so brutal and unlikeable.

      There have been a lot of good Wonder Woman stories over the years, and there can be many more in the years to come if we just dump this current version.

      Oh…and a more suitable artist would be nice too. Chiang has an iteresting and dynamic style, but when Wonder Woman is drawn less realistically than Betty and Veronica we definitely have a problem. Though, I have to admit, #7 is a pretty cool cover, despite Diana’s really badly drawn hair.

      • Tim Hanley Says:

        JanArrah: As much as I didn’t care for #7, I’ve liked this run up until then. And I definitely can’t cheer for the series to tank… I’m glad it’s still a Top 25 book. It’s difficult with Wonder Woman, though, because unlike Batman or Superman or others, she’s only got the one book!! If you don’t like it, you’re hosed. Maybe we need to hope for it to improve saleswise enough to get a spin-off, like bring back Sensation Comics or something, and maybe that one will be more to your liking 🙂

        James Jaeger: The DCnU makes things tricky now, because this take on Wonder Woman IS Wonder Woman for the forseeable future. Much as we might like past incarnations, that Wonder Woman is gone barring an un-reboot. And I disagree with you about “real WW fans”… I know a lot of hardcore fans, myself included, have specific aspects/versions of the character they prefer, but I don’t think we need to be catered to or that we should segregate fandom that way. Although there was a drop this month, people seem to be liking this WW more than any other we’ve had for years, which suggests a lot of new fans, and new WW fans are always a good thing. I also disagree about Cliff Chiang… I want him on the book forever!!

  2. James Jaeger Says:

    Buy and buying that is.

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