The sales numbers for March 2012 have been posted over at The Comics Chronicles, and it wasn’t a very good month for Wonder Woman. Marvel finally came back strong in March, spearheaded by the launch of Avengers vs. X-Men, and they took the top two spots by a wide margin, marking the first time they’ve even made the top ten in a few months. All of this Marvel success wasn’t great for DC, and it seems that it hit Wonder Woman particularly hard. In March 2012, Wonder Woman #7 sold 51,314 copies for 25th place on the charts. Here are the numbers for the issue, and the five issues previous:
NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 179 issues in total. The average rank is not given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.
When Wonder Woman dropped 6% last month, I wasn’t terribly concerned because it had been heavily discounted for a while and, as far as I could tell, the discount ended. You’d expect a drop when that happens, and 6% wasn’t too bad at all. But this month is different… another 5.3% is a big drop. Maybe retailers are still adjusting their orders to the new pricing, or maybe not having the regular artist on the book the past two issues hasn’t gone over well. It’s hard to know what exactly is happening, but the book’s sales are falling.
It’s falling on the charts too. After a remarkably stable run since the relaunch, Wonder Woman fell TEN spots in March, which seems bad but actually isn’t entirely awful. Marvel premiered three new series to some pretty big numbers, and several of their top selling titles double-shipped or had Point One issues in March. All those extra books push everything below them down the charts some, accounting for some of this drop. Nonetheless, Wonder Woman was leapfrogged by several titles that it outsold in February, which isn’t a good sign.
Wonder Woman is down among DC titles as well. One of those books that leapfrogged Wonder Woman was Teen Titans #7, and that pushed Wonder Woman down to 12th spot among DC titles after months at 11th. Even worse, Wonder Woman had the biggest decline in sales out of all of DC’s Top 20 books. EVERY book was down in March, with several in the four percent range, but the closest to Wonder Woman was Action Comics #7 at a loss of 4.9%. Of the top books, only Wonder Woman was down over 5%.
So that’s not a great month at all, and I’m semi-concerned about next month after the hubbub this issue caused in terms of story. I saw a lot of people saying that they weren’t going to buy the book anymore on account of the murdering, raping Amazons, and with the book already shedding a fair amount of readers generally, it could be bad. Historically, Wonder Woman is still well about average, but the gap is slowing closing. Hopefully things will level out next month, but I’m a little bit worried.
Prediction For Next Month: I was too optimistic last month and was off by about a thousand copies again, so I’m going to go pessimistic for April. With AvX tie-ins sucking up people’s cash and Amazon outrage, I predict a drop of 6% for April, with sales of about 48,235. Check back next month to see how I did!!