Wonder Woman Sales: #8 Holds Steady At 25th, Sales Drop Only Slightly

The sales numbers are up for April 2012, and Wonder Woman had a very solid month.  It was decent for most of the DC books really, with much of the top 20 experiencing only small drops, along with a couple books that went up.  In April 2012, Wonder Woman #8 sold 50,450 copies for 25th place on the charts, a drop of only 1.7% from last month. Here are the numbers for the issue, and the five issues previous:

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 180 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

After such big drops in sales and ranking in March, and back to back sales drops of over 5%, I wasn’t very optimistic about April, but Wonder Woman held strong.  While falling 10 spots last month was big, at least they retained the spot and stayed at 25th.  It helped that there were no new first issues or anything to debut with strong numbers that could push it down the chart, but the series was also helped by the sales staying remarkably solid.

Dropping 1.7% is pretty much negligible.  Comic series rarely stay level… they usually drift slowly downward, even if it’s a very popular series, until some new event or crossover bumps them up a bit and they start their gradual decline all over again.  So falling 1.7% is very much in the normal range.  Time will tell if this is a random occurrence or if the book has settled out.  I’m leaning towards random, to be honest, but my predicting skills are awful.  Either way, April was great.

Wonder Woman did really well among her fellow DC titles too.  The book remained in 12th place at DC, still one behind that upstart Teen Titans that jumped up a spot in March.  But of the top 20 DC books, Wonder Woman had the sixth best month.  Only Batman and Nightwing, which saw gains from the Night of the Owls crossover, and Batman: The Dark Knight, Aquaman, and Teen Titans had better months in terms of percentage lost compared to the month before. 

SIDENOTE: Batman: The Dark Knight is killing it in sales, and I don’t understand it.  Is David Finch that popular?  It looks like kind of a terrible book.

So it was a really good month for Wonder Woman, and the book is still WELL above average, but next month could be tricky.  There’s a lot going on.  First off, if there’s any fallout from the murdering, raping Amazons in Wonder Woman #7, it could hit May more than April… the April orders might have been set before WW #7 even came out.  Second, Tony Akins is doing the art in May, and he’s not as big a draw as Chiang, which might lead some stores to decrease their orders.  Third, DC’s Second Wave starts in May, so at the very least a couple new books might knock Wonder Woman down the chart a bit even if the sales are the same.  Worst case scenario is that Wonder Woman is a bubble book for some people/retailers, and they decide to drop it (if they’re a person) or cut back orders (if they’re a retailer) to try out some of the six new books.  All of these factors COULD affect the May numbers, but none of them are glaringly frightening.  We’ll find out how it all worked out in a month or so.

Prediction For Next Month: After months of being too optimistic, I tried to be pessimistic last month and I was WAY off.  I’m still feeling a little pessimistic, but I’ll pull it back some and predict that Wonder Woman #9 will sell 48,450 copies for a loss of about 4%.  Check back next month to see how I did!!


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One Response to “Wonder Woman Sales: #8 Holds Steady At 25th, Sales Drop Only Slightly”

  1. Matt D Says:

    Yay for good WW sales! You’re probably right about the fallout from #7 hitting harder this month, but I was glad to see it didn’t ruin April.

    But mostly, THANK YOU for saying that about Batman: The Dark Knight. Not only is it terrible, it serves no clear purpose in the greater bat-family of books.

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