Wonder Woman Sales: #9 Drops 10 Spots, Down Over 3%

Between DC’s Second Wave launch and all of the “Night of the Owls” crossovers, May wasn’t the best month for Wonder Woman.  And oh yeah, we’re in the middle of Avengers vs. X-Men and its four thousand tie-in books too.  Altogether, it’s no surprise that Wonder Woman slid down a bit.  In May 2012, Wonder Woman #9 sold 48,750 copies for 35th place on the charts, a drop of 3.4% from last month.  Here are the numbers for the issue, and the five issues previous:

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 181 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

It wasn’t a great month, but 3 of the last 5 months have had bigger drops so it’s not so bad in the greater scheme of things.  Nonetheless, Wonder Woman was down ten spots on the overall sales charts, and among DC’s books the series fell from 12th place all the way down to 20th. 

And the comparisons don’t get any better.  Of DC’s top 25 books, Wonder Woman #9 had the second biggest loss at 3.4%.  Only Superman had a worse month, falling 3.5%.  What’s more, 12 of the top 25 had gains in May.  A lot of this was from crossovers, but a few books had no particular tie-ins to anything and still went up a bit.  Lately when Wonder Woman’s gone down, it’s gone down along with everything else, but this month it’s pretty much on its own.

Now, as I mentioned earlier there was a LOT going on in May.  DC alone had 4 new #1 issues ahead of Wonder Woman on the charts, 3 Second Wave titles and a Batman annual that sold like hotcakes.  So that right there accounts for 4 of the 10 spots Wonder Woman fell.  And with the “Night of the Owls” crossovers, books like Nightwing, Batgirl, Catwoman, and even Red Hood and the Outlaws jumped ahead of Wonder Woman.  A lot of these chart changes will be temporary, and I wouldn’t be surprised if Wonder Woman breaks the top 30 again in June.

Still, the book shed a lot of reader in May.  Part of this might be a delayed reaction to Wonder Woman #7 where the Amazons were revealed to be murdering rapists.  This didn’t go over well AT ALL with a lot of readers, and retailers might not have had time to adjust their orders for April so now we’re seeing those losses in May.  Or maybe Wonder Woman was a book on the bubble for some readers, and they dropped it to try out some new Second Wave books or any of the scads of new series that have been premiering at other publishers lately.

Whatever the case, May didn’t go very well but it didn’t go terribly either.  Falling 3.4% is more than standard attrition, but there was SO much going on in May.  If we see a similar drop in June there might be cause for some concern, but the drop in April was fairly minimal so Wonder Woman’s certainly not in a skid of any kind. 

Plus, compared to the historical average the book is still doing very well.  Wonder Woman is down below 50,000 now, which is a bit of a bummer because 50,000 is such a nice, even threshold, but it’s way ahead of its average and far, far ahead of where it was before the relaunch.  Things should settle down elsewhere next month, and we’ll see what that brings.

Prediction For Next Month: I finally did good!!  Last month I predicted sales of 48,450 for May, so I was only 300 off.  Compared to how I’ve been doing lately, that’s practically a bullseye.  I think Wonder Woman is going to drop a little bit less in June, maybe about 2.5%, so I predict that Wonder Woman #10 will sell 47,530 copies.  Check back next month to see how I did!!


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2 Responses to “Wonder Woman Sales: #9 Drops 10 Spots, Down Over 3%”

  1. JanArrah Says:

    Here are some interesting stats from Comic Beat:
    04/2007: Wonder Woman #7 — 60,168
    04/2007: Wonder Woman #8 — 58,772
    04/2008: Wonder Woman #19 — 39,489
    04/2009: Wonder Woman #31 — 31,857
    04/2010: Wonder Woman #43 — 25,369
    04/2011: Wonder Woman #610 — 31,002 (- 1.3%)
    05/2011: —
    06/2011: Wonder Woman #611 — 30,874 (- 0.4%)
    06/2011: Wonder Woman #612 — 30,690 (- 0.6%)
    07/2011: Wonder Woman #613 — 29,720 (- 3.2%)
    08/2011: Wonder Woman #614 — 29,223 (- 1.7%)
    09/2011: Wonder Woman #1 — 76,214 (+160.8%) [95,902]
    10/2011: Wonder Woman #2 — 79,060 (+ 3.7%)
    11/2011: Wonder Woman #3 — 65,621 (- 17.0%)
    12/2011: Wonder Woman #4 — 57,675 (- 12.1%)
    01/2012: Wonder Woman #5 — 57,626 (- 0.1%)
    02/2012: Wonder Woman #6 — 54,190 (- 6.0%)
    03/2012: Wonder Woman #7 — 51,314 (- 5.3%)
    04/2012: Wonder Woman #8 — 50,450 (- 1.7%)
    6 months: – 36.2%
    1 year : + 62.7%
    2 years : + 98.9%
    5 years : – 15.2%

    So.. Looking at the numbers, from when they relaunched Wonder Woman last time, it’s pretty much the same. I’m sure if you went through all the numbers of 2007, you’d see a similar trend with WW. Basically, why people are talking about how monumental this is for Wonder Woman and the sales are so amazing, she pulled off a similar feat in 2007 when DC relaunched her title back to #1 and switched focus again, but.. it didn’t last long term. It slowly started declining to relatively low numbers. This incarnation will probably do the same thing especially once new writers come aboard and have really.. nothing to write about. The only reason WW wasn’t in the top 10 back then was it was during Marvel’s huge Civil War and DC was doing 52. In terms of actual sales, the last WW relaunch was actually a bigger success and prob would have done better except for the insane delays in shipping.

    Look WW relaunch 2006-2007:
    WONDER WOMAN #1 – 132,580
    WONDER WOMAN #2 – 84,618
    WONDER WOMAN #3 – 76,998
    WONDER WOMAN #4 – 69,860
    WONDER WOMAN #5 – 64,414
    WONDER WOMAN #6 – 62,458

    Btw, here’s the link to the comic beat article: http://www.comicsbeat.com/2012/06/06/dc-comics-month-to-month-sales-april-2012/

    • Tim Hanley Says:

      Yeah, the sales now are actually lower than the last relaunch. The 2007 Wonder Woman #9 sold 58,542 copies, while 2012 Wonder Woman #9 was only at 48,750. In terms of rank, the book was 41st in 2007 and is 35th now, so that’s actually a bit better.
      I don’t agree that the last WW relaunch was a bigger success though… I think they’re about the same when you contextualize things. The market was a lot better in 2007. Looking at both Wonder Woman #9s, in 2007 there were 15 books over 100,000 and the top 300 books sold 7.77 million copies. In 2012, there were only 5 books over 100,000 and the top 300 was down to 7.3 million copies. So I wouldn’t necessarily call the old relaunch more successful, but I definitely agree that this is something we’ve seen before.
      The important thing seems to be following up the current run with a good creative team and a good story, whenever that time comes. The 2007 relaunch got all wrapped up in Amazons Attack and fill-in issues and never really got back on track saleswise, even when Simone took over. I could see the same thing easily happening with this relaunch if DC isn’t smart about what happens next.

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