Wonder Woman Sales: #10 Down Slightly, But Comparatively Not Too Bad

June was a very weird month for DC Comics.  Four Before Watchmen series debuted, to very good numbers, but those sales seemed to be partially at the expense of all of their other books.  Almost everything else plummeted in June!!  Compared to the big losses across the board, Wonder Woman’s slight declines actually end up looking pretty good.  In June 2012, Wonder Woman #10 sold 47,229 copies for 37th place on the charts, a drop of 3.1% from last month.  Here are the numbers for the issue, and the five issues previous:

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 182 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

While drops in both categories isn’t what you want to see, this was a decent month for Wonder Woman.  Yes, it fell two spots on the charts, but there were SIX new numbers ones ahead of it.  Wonder Woman may have slid down a bit, but several books slid much further.

In fact, if we look at just DC’s comic books, Wonder Woman was actually UP.  The book was 20th in May, and rose to 19th in June.  And again, there were four new Before Watchmen series from DC that premiered ahead of Wonder Woman, so it jumped a bunch of other series.

Most of this was a Night of the Owls sales bump aftermath.  Books like Batgirl, Catwoman, and Red Hood and the Outlaws saw big gains last month with the crossover event, and lost sales at percentages well into double digits in June.  And this wasn’t just for the lower-selling Bat-books either… all of the top-selling Bat-books other than Batman itself lost over 10% of their sales.

There were also expected second issue drops for the two bestselling new series DC launched in May.  Both Batman Inc. #2 and Earth 2 #2 were down over 20%.

Bizarrely, several other series lost big percentages for seemingly no good reason.  Action Comics #10 was down 9.1%, Green Lantern #10 fell 8%, and Superman #10 and Teen Titans #10 were both down over 5%.  Of DC’s Top 25 books, only Aquaman #10 fell less than Wonder Woman #10.  Surrounded by double digit losses all over the place, Wonder Woman’s 3.1% decline seems pretty decent.

When you look at the rest of the books, Wonder Woman did really well in June.  If it had fallen in the 8-9% range, we wouldn’t have been too worried because everything fell like crazy this month.  But Wonder Woman did even better, sliding down only a little while everything else slid down a lot.  Of course, we always want Wonder Woman to go up, but in such a calamitous month across the board for DC (apart from Before Watchmen killing it, of course) this is really quite a good showing.

Plus, Wonder Woman is still WAY ahead of its historical average.  Amusingly, the strong sales keep pulling the historical average up each month, like the declining sales and increasing average are trying to meet in the middle.  It’ll be a while before they meet, though, barring some sort of sales collapse.

Prediction For Next Month: I’m on a bit of a not predicting terribly roll!!  After being off by only 300 issues last month, this month I did a smidge worse and was 301 issues off.  It’s no bullseye, but given how bad I was doing before, I’ll take it!!  After two months over 3%, maybe I’ll be a little optimistic and hope the book is starting to level off.  I’m going to predict that Wonder Woman #11 drops about 2.8%, for sales of 45,900.  Check back next month to see how I did!!


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