Wonder Woman Sales: #11 Down Again, But So Is Everything Else

Wonder Woman’s sales have been declining at a steady rate these past few months, but the book is actually doing pretty well, comparatively.  DC’s sales have been struggling across the line.   Though boosts from events like the Night of the Owls crossover and Before Watchmen have kept their overall sales totals decent, the main line books have really been falling.  Compared to the rest of DC, Wonder Woman is doing okay.  In July 2012, Wonder Woman #11 sold 45,669 copies for 33rd place on the charts, a drop of 3.3% from last month.  Here are the numbers for the issue, and the five issues previous:

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 183 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

Dropping 3.3% isn’t great, and it would be nice to have Wonder Woman holding a little more steady, but things are actually going okay.  Especially on the chart itself, with the book up four spots!!  That’s a decent jump.  Sales of Wonder Woman aren’t going up, but it seems that a lot of other books are going down way faster.

Among just DC books, Wonder Woman moved up from 19th to 17th.  This was partly due to Batman Inc. not coming out in July, but Wonder Woman also leapt up past Teen Titans for the first time in several months.  That book’s on a bit of a skid right now.

As are a lot of DC books.  Both Superman and Action Comics fell over 5% this month, with lots of other books down in that same range.  Worlds’ Finest, a Second Wave book, fell over 10%, but it’s new and still finding its level.  The Before Watchmen books had HUGE second issue drops though, in the 35-40% range.  You expect a big decline with second issues, but in comparison the second issues of DC’s Second Wave books in June were only down in the 20-25% range, so that’s pretty troublesome for DC.

But not for Wonder Woman!!  Of DC’s top 25 titles, Wonder Woman had the 9th best month in terms of percentage of sales lost.  Eight titles were better, but fifteen were worse.  Wonder Woman may not be DC’s steadiest book, but it’s far from the worst.  And given its four spot jump overall, it looks like it’s doing better than a lot of Marvel books too.  Plus, Walking Dead’s hundredth issue temporarily blasted it to the top of the charts, which thus bumps every book down a spot, and Wonder Woman STILL jumped four spots.  I know seeing 3% losses every month isn’t all that fun, but compared to most of the other books out there, it’s doing pretty decently.

PREDICTION FOR NEXT MONTH: I’m getting sort of okay at this!!  After two months off by 300 issues, this time I was only off by 231.  Not too shabby.  The numbers seem pretty consistent, so let’s stick with 3% for August.  That’ll give me a prediction of about 44,300 copies sold.  Check back next month to see how I did!!

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One Response to “Wonder Woman Sales: #11 Down Again, But So Is Everything Else”

  1. Nathanael Says:

    I’ve been suspicious that the general sales drop at DC is due to the sheer amount of thrashing — universe reboots, writer changes, artist changes happen at least once a year on every single book, it seems like. Marvel has been having some of the same problems with excessive writer and artist changes, and although they don’t reboot the universe, they have an excessive taste for massive everything-altering crossovers.

    It takes time to build up a readership — time and *consistency*. I can’t count how many times I’ve discovered a really good author/artist run on a book *after it’s ended* — the result is I buy practically everything from Marvel and DC only in back issues now. I’d say that it takes about two years of the same team and story before you can tell whether people liked it — but nobody ever gets that opportunity anymore. Contrast the practice in earlier decades.

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