Wonder Woman Sales: #12 Drifts Down Slowly, But Does Well Relatively

We shouldn’t get too ahead of ourselves just yet, but it looks like Wonder Woman might be settling out.  The biggest drop in the past five issues was only 3.4%, and the book fell just slightly in August.  Seeing as every comic tends to drift slowly downward, saleswise, Wonder Woman might be finding its level, and it’s well above the 25,000 range it settled in before the relaunch.  In August 2012, Wonder Woman #12 was in 35th place on the charts with 44,854 copies sold, a drop of 2.4% from last month.  Here are the numbers for the issue, and the five issues previous:

NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 184 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

I know it’s odd to be happy about consistent drops, but this is just the nature of comic book sales.  Barring a big crossover, event, or new creative team, books drift down the chart.  And Wonder Woman’s drift seems to be starting to slow down.

The book was down two spots in the overall rankings, but there were some new series that debuted well and a couple of annuals from DC.  A two spot drop is really good considering all the new stuff on the top of the charts.  Wonder Woman is surviving and maintaining a decent spot while other books are getting pushed further down the charts.

Among DC comic books, Wonder Woman fell from 17th to 21st, but it’s easy to explain why.  The Green Lantern Annual and Detective Comics Annual charted high, Batman Inc. was back after a break in July, and because there were five Wednesdays in August there was an extra Before Watchmen book.  It’s a four spot drop, but a very understandable four spot drop.  Relative to all of the other regular monthly comics, Wonder Woman didn’t move at all.

Next month might be trickier, though, with four new series starting.  One or two of them could chart high, though none of the titles are particularly high profile.  Talon might do well with its Batman connection, I suppose.

Wonder Woman’s percentage drop also fared well compared to other DC books.  Of the top 25 titles, Wonder Woman had the seventh best month.  Aquaman was up for some reason… did something big happen in Aquaman this month?  And Earth 2 is holding impressively steady and didn’t drop at all.  Everything else ahead of Wonder Woman were books from the very stable Batman and Green Lantern franchises.  The Superman books are still falling hard, while the Before Watchmen titles are dropping like a stone.  Before Watchmen: Nite Owl #2 had a massive 41% drop.  That little experiment might not work out so well, overall.

Ultimately, things are looking well.  Despite the consistent losses, Wonder Woman is doing much better than most of the other books and might even be starting to level out.  It remains well above its historical average, and if it can level out at 42,000 or so it could remain above the average for some time.

I’m very curious to see how the #0 issues turn out next month.  It’s a perfect jumping on point for new readers, so some series might get a bump.  After the big revelations at the end of this issue, Wonder Woman #0 might be one of the series that benefits.

Prediction For Next Month:  After being off by only 231 issues last time, this month I was off by 284.  Not cool!!  And I’m totally going to set myself up for a big failure in September.  I’m going to go out on a limb and say that the #0 issues do well for DC and that there’ll be sales bumps across the board, including a 6% bump for Wonder Woman #0 with sales of 47,250.  Check back next month to see how I did!!


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