November was a bizarre month, even when you understand why. The Bat-books’ “Death of the Family” crossover bumped up sales for several series, and made Suicide Squad #14 DC’s EIGHTH highest selling book. New Marvel NOW! books continued to roll out, but with substantial second issue drops. A My Little Pony book was in 15th place overall and sold 80,000 copies!! Wonder Woman #14 kind of got lost in the general insanity. In November 2012, Wonder Woman #14 was in 54th place on the charts with sales of 42,384, a drop of 3.1%. Here are the numbers for the issue, and the five issues previous:
NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 187 issues in total. The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.
Wonder Woman dropping 10 spots isn’t a big deal at all, since things are bonkers right now. Marvel premiered NINE new books in November, and several of them had second issues (with big drops… the second issue of All New X-Men was barely half what the first sold), so the top of the chart was extremely cluttered. With My Little Pony: Friendship is Magic #1 and Masks #1 charting high too, it’s a minor miracle that Wonder Woman only fell 10 spots. Plus all the Bat-hullabaloo too!! Wonder Woman’s lucky not to be down 20 spots.
Among DC books, Wonder Woman is in the 22nd spot again. Some of the Bat-books got astronomical gains from the crossover (Suicide Squad was up 130%!!) while the Green Lantern books are higher than usual with their own crossover. Wonder Woman is just out of the loop. Everything else is an event, be it a new book or a crossover, and Wonder Woman is just trucking along without drawing a lot of attention to itself.
Falling 3.1% isn’t terrible, but it’s slightly more than standard attrition. I’m a little bit concerned that all of this new stuff is capturing people’s attention and, to stay on budget, they’re cutting other books, including Wonder Woman. Over ten new series debuted VERY well this month, and that could mean that other books lose a few readers. Again, dropping 3.1% isn’t anything huge. It’s just a little higher than you’d like to see so far into a series. At a certain point, you want things to level out with a solid base audience, and we’re just not there yet.
This isn’t so great because the book is starting to near its historical average, and currently sits only 16.6% better than that number. Now, the historical average is nothing anyone else is concerned about. DC’s not looking at the sales numbers and fixing to ax the book if it drops below 35,000 or anything. It’s just a) nice to have the book doing well, and b) Wonder Woman selling about average limits the opportunity for more Wonder Woman. Batman, Superman, and Green Lantern all have multiple books, but Wonder Woman’s had only one for quite a while. A book that’s selling in its average range is likely not going to inspire anyone to expand the brand. It’ll just keep trucking along and hopefully not sell so low that it gets rebooted again.
So it wasn’t the best month for Wonder Woman, but nor was it especially bad and by all rights it should have been worse. The new series and crossovers are taking all the attention and dominating the charts, and Wonder Woman being down slightly is about the best you can hope for in this kind of chaotic situation.
Prediction For Next Month: I was yet again too optimistic last time, and over-estimated by more than 600 issues. For December, I wouldn’t be surprised if the book dropped another 3% for sales of about 41,120. Check back next month to see how I did!!