Wonder Woman Sales: #17 Falls 3 Spots, Down 2.5% To Under 40,000 Units


For the first time since before the New 52 relaunch in September 2011, Wonder Woman has dropped below 40,000 units sold.  Wonder Woman’s been in the 40,000s for the past nine months, and while 40,000 is a completely arbitrary number, falling under it feels sort of sad.  The higher sales were really fun for a change, but Wonder Woman keeps creeping every closely to its historical average.   In February 2013, Wonder Woman #17 was in 54th place on the charts with 39,110 copies sold, a drop of 2.5% from last month.  Here are the numbers for the issue, and the five issues previous:


NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 190 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

There was some good news in the February sales, though: Wonder Woman is still doing well compared to its fellow DC titles.  It was the 21st best DC book for the month, up three spots from January.  In terms of percentage lost, 18 of DC’s Top 25 books had worse months than Wonder Woman, and the 6 that were better benefited from crossovers, big finales, and/or new creative teams.  Wonder Woman had NONE of those and still lost only 2.5%.  Several titles slid down the charts after a crossover had boosted their sales in months previous, but several normal, non-crossover recovering titles fell in the 5-6% range.  Wonder Woman is falling steadily, but still not falling as bad as everyone else.  For a book with no crossovers, creative changes, or other promotions, it’s having a strong run.

Also, while Wonder Woman #17 dropped 3 spots on the sales charts from last months, there were SIX new books that premiered ahead of it, some of them with more than one issue in February!  Wonder Woman should be much further down, but because it’s holding steady relative to other books, it’s been handling the recent influx of new titles well.

However, looking at the numbers historically, things aren’t great.  Wonder Woman is creeping ever closer to its historical average, and the comparison to the last Wonder Woman #17 doesn’t look good either.  Exactly five years ago, in February 2008, Gail Simone had taken over the recently relaunched Wonder Woman and Wonder Woman #17 sold 41,992 copies.  That’s almost 3000 more copies than the current series, plus the market was weaker then too. The old comic was doing better in a poor market than the current comic is doing in a fairly strong market.  Though to be fair, the old comic had benefitted from a sales increase just a few months previous when Simone came on the book.  The current comic’s had the same creative team since the last relaunch.

Overall, Wonder Woman is doing well relative to other books, and particularly well considering it’s not benefitted from any sort of crossovers, promotions, or other stunts, but the sales are still dropping.  It has yet to level off, and it doesn’t really look like it will any time soon.  Without anything special to boost the sales, Wonder Woman will probably continue to drift down the charts.

Prediction For Next Month:  I was only off by 210 issues with my last prediction, which is not too shabby compared to my recent string of terrible estimations.  I think that retailers are still adjusting to the influx of Marvel NOW! titles, and that books further down the charts will be affected, so I predict a drop of about 2.7% for sales of roughly 38,050.  Check back next month to see how I did!


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5 Responses to “Wonder Woman Sales: #17 Falls 3 Spots, Down 2.5% To Under 40,000 Units”

  1. Your Senior Drill Instructor Says:

    I can’t help but notice that WW and Flash get the least amount of promotion out of all the members of the JL. Azzarello hasn’t done any interviews with CBR, Newsarama or any of the other major comic sites in months. I have heard that the trades are doing pretty good, though. 🙂 Do you think that maybe the sales would be a little better right now if Azz hadn’t pulled that stunt with the Amazons in issue #7?

    It really pains me when I see a comic selling over 300K copies because of some stupid variant cover gimmick. What’s worse is that it was the same goddamned cover, just with a different flag!

    Did you see how big of a drop JL had from issue 16 to 17? That’s the biggest drop its had in awhile. I know some people will say that its because Jim Lee is no longer on the art, but the sales were steadily declining even before he left. In fact, Batman had already overtaken JL for DC’s number one selling title several months before Lee’s departure. I think the vapid plots, poor pacing, cheesy dialogue and terrible characterization have really rubbed a lot of people the wrong way.

    And the Bat Family continues to kick ass.

    • Tim Hanley Says:

      Yeah, Wonder Woman is mostly just getting press lately in terms of her relationship with Superman, which exists entirely outside of her book. I think sales might be a bit better without the #7 stunt. I know a lot of people who dropped the book because of it, and a lot of vocal bloggers who stopped talking about (and praising what had been a great run) the book to their readers. There was a small loss of free publicity there, and I think in general the critical opinions of the book have soured a bit since, for whatever that’s worth in sales.

      The Justice League drop is large, and odd. It was the end of their big crossover, but no one seemed to really care. Perhaps retailers were so psyched about state flag covers that they cut back on the regular Justice League. Man, JLA is going to drop so hard next month. It was a good gimmick, but it’s going to sink like a stone. The creative team is big names, but I don’t think that character lineup can carry a book well. We’ll have to see.

  2. Your Senior Drill Instructor Says:

    I think the book needs a new direction and WW needs to be the focus of a major event — probably something involving the New Gods. James Robinson hinted that it may not be a coincidence that WW is dealing with them in her book and that the Earth 2 Fury is involved with them as well. I think it would be kind of interesting if Orion turns out to be her father (even though I much prefer it to be Steve).

    The orders for JL at my LCS have dropped dramatically at my LCS as well. Maybe its because people are starting to realize that there are better books on the market? 🙂

    Its funny that even though they sold over 300k copies of JLA #1, they still got pwned by Marvel in both dollar and unit share. And yes, the sales for this book are going to drop faster than a boxer fighting Mike Tyson in his prime.

  3. Titong Says:

    WW deserves to sell more and more. It’s the only comic these days that I find actually and consistently exciting & interesting!


  4. Wonder Woman needs a Relaunch - DC Comics News Says:

    […] Straightened Circumstances, Comic Book […]

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