March saw some slight losses for Wonder Woman, but the book did fairly well comparatively and there are some reasons to be optimistic. Or rather, optimistic in the short term. Things could go all to hell soon enough, but hopefully they won’t. In March 2013, Wonder Woman #18 was in 60th place on the charts with 38,406 issues sold, a drop of 1.8% from last month. Here are the numbers for the issue, and the five issues previous:
NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 191 issues in total. The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.
Wonder Woman falling down to 60th place isn’t great to see, but as is usually the case there were a bunch of new books ahead of her. New Guardians of the Galaxy and Wolverine series debuted, Age of Ultron shipped THREE issues, and Superman double-shipped in March. Wonder Woman’s not falling further than any other book outside of the top of the charts.
Among DC Comics titles, Wonder Woman slid down one spot to 22nd place, but again Superman double-shipped. That’s should’ve knocked Wonder Woman down two spots, but Red Hood and the Outlaws, which had been ahead of Wonder Woman in February, fell below Wonder Woman in March now that it’s not benefitting from a crossover. So that’s some good stability for Wonder Woman.
In fact, among DC’s Top 25 comics, Wonder Woman had the 7th best month, and everything ahead of her benefitted from crossovers, events, or big promotions. A certain significant death boosted a couple of books, Grant Morrison’s last issue of Action Comics got a bump in sales, and the crossover in the Green Lantern books continues to have strong sales. Wonder Woman was right at the top of the pack, trucking along with no such benefits. And the books where their recent crossovers or promotions just ended dropped HARD. Justice League of America #2 was down over 70% after its first issue’s variant cover push, while a lot of the “Death of the Family” titles were down by percentages in the teens and even the twenties.
So here’s what could be the bad news: The trend over the past three months has shown Wonder Woman dropping less and less, which is good on one level BUT historically has led to a big drop. My reaction now after a few goods months isn’t “oh, this will continue” so much as “oh, then a drop is coming”. But here’s the good news: April is WTF month, with special foldout covers on all of the New 52 books. I doubt it’ll be as big a sales boost as the #0 issues back in September, but I expect that sales will go up. Then in May, sales will probably go back to about where they were before. The real test is in June, I think. I good June will show that Wonder Woman’s leveled out, while a bad June will show that the series is still falling. But for now, I think it’s reasonable to expect a sales jump in April!
Prediction For Next Month: I was too pessimistic last time, and ended up off by about 350 issues. I’m not sure how big a jump we’ll see from this WTF month promotion, but we got a gain of 12% from the #0 month. I don’t think it’ll be that high, so I’ll go for a 7% gain for sales of 41,100. Check back next month to see how I did!