Wonder Woman Sales: #21 Slides Down 3.1%, 3 Spots


Wonder Woman sales were down slightly in June, but the book remained fairly steady against some stiff competition.  While the losses are more than we’d like to see to call the book solid, it’s nonetheless holding its own.  In June 2013, Wonder Woman #21 was in 62nd place on the sales charts with 35,999 copies sold, a drop of 3.1% from last month.  Here are the numbers for the issue, and the five issues previous:


NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 194 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

So June was pretty good for Wonder Woman, despite the drops.  Losing more than 3% a month is going to add up after a while, but compared to the rest of DC it was a strong month in a lot of ways.  Wonder Woman was in 21st place among DC titles, up two spots from last month.  Plus, three brand new titles premiered ahead of Wonder Woman, making that gain even more impressive.  And in more good news, while the all new Larfleeze and a creative change on Red Lanterns put both books ahead of Wonder Woman this months, their edge is slight and should disappear next month as the new comic shine wears off and sales inevitably take a slight tumble.  So Wonder Woman did well in a busy month for new books, and is poised to jump up even further among DC titles next month.

In terms of percentage lost in DC’s Top 25 books, Wonder Woman was in the middle of the pack at 12th spot.  The three new titles had no change, clearly, while the four Green Lantern titles with new creative teams all got a bump in sales, as did Batman #21 with the start of “Zero Year”.  Among books that were down, only The Flash, Earth 2, and Superman fell less than Wonder Woman, while there were some ugly losses further down the list including 8 books down more than 5%.

In terms of the bigger picture, there were six new #1 titles ahead of Wonder Woman from various publishers on the overall sales chart, but Wonder Woman only fell 3 spots.  Yes, the book is gradually drifting down in terms of sales, but it’s remained in the same ballpark for the past few months.  Titles that used to be ahead of Wonder Woman keep sliding below, so while it might not be the steadiest book, it’s much steadier than a lot of other titles.

June also marked the first month that Wonder Woman sold below its historical average since the New 52 relaunch.  Twenty straight months of above average sales is a very impressive feat, as is twenty straight months without a creative shakeup to inject new sales life into the book.  Among the original New 52 titles that remain, Wonder Woman was 16th in terms of sales and, of the books ahead of it, only Wonder Woman and The Flash haven’t benefitted from a crossover, event, or creative change.  To have been above average for so long with so little promotional assistance is really quite fantastic.

All in all, Wonder Woman’s doing okay.  Ideally it would be drifting down a bit more slowly and leveling out a bit more quickly, but it’s doing well relative to the others titles and remains fairly healthy.

Prediction For Next Month: My optimism foiled me again and I was off by just over 450 copies last month!  For July, I predict that Wonder Woman will drop about 2.7% for sales of 35,025.  Check back next month to see how I did!


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