This is just getting ridiculous. Since starting this blog a couple years back, I’ve done four different posts about the complete lack of female characters in McDonald’s Happy Meal toy lines based on DC characters. This will be the fifth, with their new Beware the Batman line.
Before we get to that, let’s do a quick recap. First, a series of Young Justice toys in March 2011 only included male characters, despite the team prominently featuring several female members:
Their multitudinous Batman: The Brave and the Bold toy line didn’t fare any better in May 2011:
Almost a year later, the Green Lantern: The Animated Series toy collection had no ladies at all:
And then in November 2012 we got a second Young Justice line that again ignored the show’s many female character’s:
Now McDonald’s is set to launch a Beware the Batman toy line, based on the new Cartoon Network show. Not surprisingly, there are no gals whatsoever. In fact, there’s only one guy, over and over:
We all love Batman, of course, but that’s a lot of Batman. Who does a toy line with only one character? How are you supposed to play with those? You need sidekicks and villains so you can make your own awesome stories.
Speaking of sidekicks, Batman’s main sidekick in the show is Katana, a female character. She’s on all the posters and everything, and she’s really cool. She’s got a sword even! But no, it’s just Batman, and McDonald’s already has a second line of toys for girls anyway, based on The Wizard of Oz:
Which oddly enough actually features some male characters. Half of the “girl” line are males, while none of the “boy” line is.
That McDonald’s regularly features two different lines based on some rather stereotypical and reductive concepts of gender is annoying enough, but the complete lack of female representation in their superhero-based toys is just dumb. Notice how the Wizard of Oz toys include the male characters that feature prominently in the story, while ALL of their superhero lines exclude the many female characters who are key parts of each program. You’ve got to go out of your way to not include a single female character over five different lines of superhero toys. They’re really hard to miss, but it seems that DC and McDonald’s have learned how to expertly turn a blind eye. It shouldn’t be so hard to get a female superhero with your chicken nuggets.
Tags: Batman, Batman: The Brave and the Bold, Beware The Batman, Green Lantern: The Animated Series, Happy Meal, Katana, McDonald's, Patriarchy!, Stereotypical Gender Roles, Wizard of Oz, Young Justice