Wonder Woman Sales: #22 Falls Only 1.3%, Down One Spot


So I was putting together a post about Wonder Woman’s August sales and realized that I had written but never posted the sales post for July!  So here it is now, better late than never, and we’ll look at the August numbers next week.

July was odd but good for Wonder Woman.  It held steady on the overall chart, falling barely at all, but a busy month at DC knocked it down a fair bit among DC titles.  In July 2013, Wonder Woman #22 was in 63rd place on the sales chart with 35,539 copies sold, a drop of just 1.3%. Here are the numbers for the issue, and the five issues previous:


NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 195 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

Falling only 1.3% overall is about as rock solid as you can get for a regular series that doesn’t have any special crossovers, promotions, or creative changes and that’s generally been flying under the radar.  Books always drift down the chart until some event bumps them up a bit, and this is a tiny amount to drop.  The same is true of falling only one spot overall.  There are scads of new books all the time that should push Wonder Woman further and further down the charts each month, but they really don’t.  The series is only down three spots since March, which is fantastic.

Among DC titles, Wonder Woman slid a bit, but for understandable reasons.  It fell from 21st to 26th, but three one-shot annuals and the new Batman ’66 charted ahead of it, while two new issues of Batman Incorporated hit in the low teens after skipping June and Justice League Dark benefited massively from the “Trinity War” crossover and jumped to the 9th spot from 92nd the month before.  That’s seven books ahead of Wonder Woman, but Wonder Woman leapfrogged two declining books, resulting in a fall of five spots.  None of these are particularly permanent changes.  The annuals will be gone next month, Batman Incorporated is over after a special in August, “Trinity War” is over in a couple of months, and Batman ’66 will likely slide down below Wonder Woman sooner than later.

Plus, among DC’s non-new titles in the Top 30, Wonder Woman did remarkably well compared to the month previous.  The three Justice League books all jumped up due to “Trinity War”, and The Flash ticked up very slightly for some reason, but Wonder Woman had the lowest percentage lost of the rest of the titles.

So overall, it was a very good month for Wonder Woman, and the book is well poised to have a great August if these numbers keep up.  While new books premiere and then cascade down, Wonder Woman is holding quite steady right now.

Prediction For Next Month: Last month I was foiled by my pessimism, so let’s get back on the optimism train for August.  Wonder Woman #23 is the conclusion of this arc, so I figure the orders won’t change too much.  Last year, Wonder Woman #12 fell less than its previous months in the same sort of situation.  I’ll predict a drop of about 1.3% for sales of 35,075.  Check back next month to see how I did!

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