After the craziness that was Villains Month, we’re back on track with Wonder Woman and the rest of DC’s comics line. Unfortunately, Wonder Woman seems to have taken a tumble down the charts, despite only a small loss by percentage. In October 2013, Wonder Woman #24 was in 77th place on the sales chart with 34,308 copies sold, a loss of 1.3%. Here are the numbers for the issue, and the five issues previous:
NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 197 issues in total. The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.
Usually, falling only 1.3% would be fantastic. And among other DC titles, it certainly is. A few books had gains, mostly due to Forever Evil tie-ins, but among the many books in DC’s Top 35 that sold less, Wonder Woman had the lowest percentage of loss, which is really quite good.
You’ll notice I said Top 35. That’s how far you have to go to find Wonder Woman, which came in at the 32nd spot among DC titles. That’s down 11 spots from August. But Wonder Woman’s not shedding readers at any worrisome rate, it’s just getting leapfrogged by other books. Some Forever Evil tie-ins, some annuals, several new series… it all adds up.
Now extrapolate that to other publishers and remember that it’s been two months since our last regular issue of Wonder Woman. That’s two months of new titles and specials pushing Wonder Woman down 22 spots on the charts. It’s a big fall, but it’s not so mysterious and the book remains in solid, steady shape. New books always start big, and there are always more of them each month. Given Wonder Woman’s slow decline, most of them will probably slip down below Wonder Woman within a few months, but the constant barrage of new titles keeps sliding the book down the charts.
Speaking of new books, Superman/Wonder Woman #1 debuted in October in 7th spot with 94,859 copies sold. That’s a nice debut compared to Wonder Woman, but somewhat troubling compared to recent DC launches. Forever Evil #1 debuted just last month, selling 139,976 copies and taking the top spot on the chart. Its second issue slipped to 112,944 in October, but still outsold the debut of Superman/Wonder Woman. The similarly named Batman/Superman debuted a few months back with 143,457 copies sold, second only to the debut of Superman Unchained the same month with over a quarter of a million comics sold. Going further back, the first four Before Watchmen titles all broke 100,000, and even the relaunch of Batman Incorporated, an already established series, sold 2000 more copies than the first Superman/Wonder Woman. So while it’s a nice start compared to what we usually see for Wonder Woman, it didn’t make nearly the splash of DC’s other recent big debuts.
Prediction For Next Month: I overshot with last month’s prediction, so let’s be even more optimistic this time. I predict that Wonder Woman #25 will sell 33,800 copies, a drop of roughly 1.5%. Check back next month to see how I did!