Wonder Woman Sales: #25 Down 2.3% But Up 17 Spots


The November sales numbers came out late, and then it was Christmas and everything, so we’re getting to the Wonder Woman sales a little late this time.  It was an interesting month, with Wonder Woman continuing to drift down slowly in copies sold but also making a huge jump on the charts.  In November 2013, Wonder Woman #25 was in 60th place on the sales chart with 33,532 copies sold, a loss of 2.3%.  Here are the numbers for the issue, and the five issues previous:


NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 198 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

Falling 2.3% is about what we’re used to with Wonder Woman now. It’s settled firmly into standard attrition, as most series do without creative changes or special events, and the book is holding remarkably steady.  The low 30,000 range isn’t great, but it’s pretty good, especially for a book that’s been doing the same thing for more than two years now.

And wow, is it ever holding its own on the charts.  After last month’s big dip, Wonder Woman jumped up 17 spots.  Among DC’s titles, Wonder Woman rose 9 spots, from 32nd in October to 23rd in November.  It was helped by a lack of annuals and a few big selling titles from October not shipping in November, but Wonder Woman also straight up passed a few titles by staying relatively steady while the other books dropped.  Several DC books were bolstered by a “Zero Year” tie-in as well, but Wonder Woman rose 9 spots at DC without any such benefits.  It’s an impressively consistent book in a frequently inconsistent market.

Wonder Woman’s other title, Superman/Wonder Woman, had a less auspicious second issue, however.  The book fell 36.6%, selling 60,185 copies, a drop of more than 34,000 copies from October.  Second issues usually have big drops, but this is especially steep.  For example, Damian: Son of Batman #2 came out in November, and fell only 18.3% from its first issue.  Superman/Wonder Woman was also spectacularly outshone by Harley Quinn #0, which premiered with 114,212 copies sold, 20,000 more than the first issue of Superman/Wonder Woman.  Hopefully things will level out more with the third issue, but such a massive second issue drop is troubling.

But Wonder Woman is doing very well, and December doesn’t look to be too eventful for new books to steal away interest.  Plus, Wonder Woman came out the third week of December, avoiding the Christmas Eve and New Year’s Eve releases later in the month that, while fun (it was cool to get new comics on Christmas Eve!), probably didn’t sell as much as a normal issue of those series just because people were less likely to be in shops.  Wonder Woman seems set up for a decent December to close out the year.

Prediction For Next Month: I was too optimistic last month, so let’s just take a look at the charts and follow the pattern.  It’s been 1.3%, 2.2%, 1.3%, and 2.3% for the past four months, so we’re set up for another 1.3%.  Let’s go with that, a prediction of 33,096 copies sold. Check back next month to see how I did!

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