It was another solid month for Wonder Woman, with the book remaining steady while the vast majority of DC’s titles lost significant percentages of their readership. In December 2013, Wonder Woman #26 was in 58th place on the sales chart with 32,773 copies sold, a loss of 2.3%. Here are the numbers for the issue, and the five issues previous:
NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 199 issues in total. The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.
For the sixth month in a row, Wonder Woman has dropped in the 1-3% range, which is the definition of stability in today’s comic market. Without special events or promotions, even the steadiest book drifts slowly down the chart, and Wonder Woman is doing so at a very slow rate.
It’s quite remarkable, especially given how many new, high profile books debut each month. Just over a year ago, Wonder Woman dropped into the 50s on the sales chart, coming in at 54th place in November 2012, and now after a bit of shifting this year the book is only down to 58th place. Wonder Woman remains in the same general range while other titles keep falling down below it.
Among DC’s titles, Wonder Woman fell three spots from November to 26th overall, but this is easily explained. Justice League double shipped in December after skipping November, and Justice League 3000 #1 premiered with 57,726 copies sold. I bet that Justice League 3000 will drop down below Wonder Woman in a few months time, based on its starting number and that it doesn’t tie directly into the mainline continuity. I’ll be very surprised if it remains ahead of Wonder Woman by April.
Also, among DC’s Top 30 titles, Wonder Woman had the lowest percentage of sales lost. Every single book was down, including some big drops for titles that had “Zero Year” tie-ins in November, and Wonder Woman’s loss of 2.3% was the smallest. The closest title was Batman: The Dark Knight dropping 4%.
As for Superman/Wonder Woman, the bleeding has slowed but it hasn’t stopped. Let’s stick up the numbers, just for ease of discussion:
While dropping 14.7% is much better than dropping 36.6%, after starting in the 90,000 range the book is now hovering just above 50,000. Sales have been almost halved just three issues in. Nonetheless, 14.7% isn’t a terrible third issue drop. I’ve seen better, but I’ve seen worse. The book continues to be boosted by variant covers, this month by a Guillem March travesty. This looks to be continuing through March at least, with DC starting the New Year with three months of themed variants across its bigger titles.
Overall, Wonder Woman remains remarkably steady while Superman/Wonder Woman continues to drop. Next month will be a big test for the fledgling series; another big decline could signal a poor future for the book.
Prediction For Next Month: Following the pattern last month got me nowhere, and so I’m disinclined to follow the 2.3% pattern here. Cliff Chiang is back in January, so let’s be optimistic this time and say the book only drops 1.5%, for sales of 32,280. Check back next month to see how I did!