Wonder Woman Sales: #28 Down Only 2 Spots, Falls A Paltry 1.8%


Wonder Woman continued to be remarkably consistent in February. While most other titles were all over the place, many of them coming down hard post-crossover tie-in issues, Wonder Woman just trucked along, steady as ever. In February 2014, Wonder Woman #28 was in 61st place on the sales chart with 31,464 copies sold, a loss of only 1.8%. Here are the numbers for the issue, and the five issues previous:


NOTE: The average sales total is based on all of the available sales data, which currently comprises every issue of the series since September 1996, for 201 issues in total.  The average rank isn’t given because rank is dependent on what other books came out that month, and that’s such a variable that an average really wouldn’t mean anything.

It seems that the people who are buying Wonder Woman right now are in for the long haul. Barring some sort of bizarre, catastrophically offensive plot point, I suspect the book will stay consistent in sales through to the end of Azzarello and Chiang’s run. It’s leveled out quite nicely for a book that hasn’t had a single tie-in, event, or other special promotion for two and half years. Books that have benefitted from such things do well momentarily, but are hardly steady long term.

Case in point, Justice League Dark #28. The “Trinity War” crossover gave the series a massive boost this summer, and it sold over 60,000 copies an issue in July and August, reaching 6th place among DC’s titles. But now, six months later, the latest issue of Justice League Dark has slipped below the ever stable Wonder Woman after cascading down the charts once the event was over. Events are a great boost for sales, and books rarely drop back to their pre-event numbers right away; there is a definite financial benefit, thus do we see them ALL the time. But the lasting results are minimal.

Among DC’s titles, Wonder Woman was in 22nd place, up two spots from January. In terms of DC’s Top 25 books, only three titles had a better month than Wonder Woman when it came to percentage difference from last month. Batman remains rock solid, Green Lantern benefitted from a weird double issue with Red Lanterns, and Earth 2 had an excellent month for some reason.

Superman/Wonder Woman is falling less each month, which is good to see, though the numbers have fallen quite a ways from its debut. Let’s look at the figures:


Falling 3 spots and 5.3% isn’t too bad for a fifth issue, though the book has now dropped 50,000 units since it premiered. And, as a comparison, Wonder Woman #5 sold 57,626 copies AND debuted with only 76,214 in sales. It shed only 19,000 units in the same span that Superman/Wonder Woman has shed 50,000. Nonetheless, it’s a slightly different market now; the New 52 fever seems to have worn off a bit. It always takes a little while for a new series to find its level, so hopefully things settle soon.

Prediction For Next Month: I was only off by 164 issues on my last prediction, which is the best I’ve done in a while! I’m going to go for about a 2% drop for the next issue, so my prediction is that Wonder Woman #29 will sell 30,850 copies. Check back next month to see how I did!

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2 Responses to “Wonder Woman Sales: #28 Down Only 2 Spots, Falls A Paltry 1.8%”

  1. Audrey Says:

    I can’t imagine that DC is thrilled with the sales for Superman/WW though.

    Before the reboot, these kinds of sales were toured as critical failures for Superman. Of course , DC turned around and in their usual sexist way blamed Lois Lane and the marriage for the sales when the reality is that that was a terrible scapegoat and a terrible thing to do to their longest running female character. The reality is that sales were low on Superman bc even prior to the reboot DC had lost sight of who he was. Lois had already been sidelined prior to the reboot.

    It’s weird now to see the sales of Superman and Action even lower than they were before the reboot. And I can’t imagine that DC is happy with the lukewarm reception to Superman/Wonder Woman. For as much money, time and marketing they have put into this concept one would think that a book with two members of the trinity could do better. Of course, it’s a terrible concept.

    What do you think Tim? It’s hard to know what to root for here. On the one hand, Diana deserves a second book and I think many hold out hope that ::maybe:: there is a chance they will let her keep this book once this gimmicky relationship is over. On the other, it’s hard to want the book to succeed with this awful concept in place.

    What are your thoughts on this? Dare I ask…do you think DC understands the long term damage of continuing to tie Diana to Superman or do you think they just really don’t care about her legacy?

    • Tim Hanley Says:

      My apologies for taking so long to reply, Audrey.

      I would imagine DC is pretty disappointed with the book, given how much they’ve been trying to make of this relationship since Justice League #12. If the upcoming “Doomed” crossover doesn’t result in a noticeable increase in sales, I think that editorial might be rather perturbed.

      As for Diana, I don’t think they care a bit about her. This is all about Superman and giving him something interesting and new, knowing full well they can go back to Lois once this has run its course. I think Diana was just the closest lady to him, what with being the only gal in Justice League.

      As for legacy, I think they as a company have given up on that, as has Marvel in several respects. No matter what they do, they can just reboot and relaunch it and people will buy it again and forget what happened before. There’s a freedom in that which is nice, I suppose, but it seems a sloppy way to go about things.

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