For some reason, people keep buying Wonder Woman and Superman/Wonder Woman, even though both books have been uniformly terrible as of late. It’s confounding, but so it goes. In fact, sales were up for both titles in April after the books got pushed back from their original March release dates. DC tried to have all of their series wrapped up in March before “Convergence” launched in April, but a few slipped through the cracks, including both Wonder Woman titles.
Wonder Woman #40 sold 45,172 copies in April, for 46th place on the charts. That’s a 6% increase from the book’s February sales. Superman/Wonder Woman #17 sold 39,868 copies in April, coming in at 59th place on the charts, with an increase of 3% from February.
Both books also had sales increases in February, so this is two issues straight of growth for the Wonder Woman titles. When the February numbers came out, I attributed most of this gain to the month’s Harley Quinn variant cover line, seeing as every DC book with such a cover saw a substantial increase in sales. There is no such uniformity this month, but there is an interesting trend.
The books that came out in March, on time, didn’t see any sort of cohesive sales change. A few were up, a few were down, some were about the same. It was all over the map. However, the books that got pushed back to April were all up. Batman #40 rose 11%, Justice League #40 was up 8%, Harley Quinn #16 rose 8%, and Superman #40 increased 5%. The gains for both Wonder Woman titles are in the ballpark of this range, if slightly lower than most of them, as one might expect from lower tier titles; all four of the books I just listed are among DC’s bestsellers.
So, the delay may have been fortuitous for both Wonder Woman and Superman/Wonder Woman, a sort of “absence makes the heart grow fonder” sales scenario. Or people might be legitimately into the books and are buying more copies, which may well be the case. Another normal month of sales would help us answer these questions, but unfortunately “Convergence” took over and now everything is set for a big push when the regular series return in June. I expect to see bigger numbers for all of DC’s books in June. Thus it might be a while before we know anything definitive about how the series are going over. If Wonder Woman and Superman/Wonder Woman come back big in June and stay solidly above their past levels, then we’ll know people are into the books. If they drop past their current levels, we’ll know interest is waning. But we probably won’t know either until July or August.
Speaking of “Convergence”, Convergence: Wonder Woman #1 did fairly well in April. It sold 44,959 copies, putting it at 47th place on the charts, right behind Wonder Woman. Among all of the “Convergence” tie-in titles, the book was ranked 13th out of 40, a decent showing. Not the very top of the pack, but certainly in the upper region of the middle of the pack. It’s certainly better than I thought the book would do, and the event in general has been quite a sales boon for DC in its first month.
So once we get the June numbers we’ll have a good base level for Wonder Woman and Superman/Wonder Woman and we can continue to observe from there. Now that I think about it, Superman/Wonder Woman might do quite well because it’s tied into the big “Truth” storyline in the Super-books for the first few months of the mini-relaunch. We may see a big jump there. I expect a jump for Wonder Woman as well, though probably less so. Time will tell!