Sales For Wonder Woman and Superman/Wonder Woman Continued To Improve In April


For some reason, people keep buying Wonder Woman and Superman/Wonder Woman, even though both books have been uniformly terrible as of late. It’s confounding, but so it goes. In fact, sales were up for both titles in April after the books got pushed back from their original March release dates. DC tried to have all of their series wrapped up in March before “Convergence” launched in April, but a few slipped through the cracks, including both Wonder Woman titles.

Wonder Woman #40 sold 45,172 copies in April, for 46th place on the charts. That’s a 6% increase from the book’s February sales. Superman/Wonder Woman #17 sold 39,868 copies in April, coming in at 59th place on the charts, with an increase of 3% from February.

Both books also had sales increases in February, so this is two issues straight of growth for the Wonder Woman titles. When the February numbers came out, I attributed most of this gain to the month’s Harley Quinn variant cover line, seeing as every DC book with such a cover saw a substantial increase in sales. There is no such uniformity this month, but there is an interesting trend.

The books that came out in March, on time, didn’t see any sort of cohesive sales change. A few were up, a few were down, some were about the same. It was all over the map. However, the books that got pushed back to April were all up. Batman #40 rose 11%, Justice League #40 was up 8%, Harley Quinn #16 rose 8%, and Superman #40 increased 5%. The gains for both Wonder Woman titles are in the ballpark of this range, if slightly lower than most of them, as one might expect from lower tier titles; all four of the books I just listed are among DC’s bestsellers.

So, the delay may have been fortuitous for both Wonder Woman and Superman/Wonder Woman, a sort of “absence makes the heart grow fonder” sales scenario. Or people might be legitimately into the books and are buying more copies, which may well be the case. Another normal month of sales would help us answer these questions, but unfortunately “Convergence” took over and now everything is set for a big push when the regular series return in June. I expect to see bigger numbers for all of DC’s books in June. Thus it might be a while before we know anything definitive about how the series are going over. If Wonder Woman and Superman/Wonder Woman come back big in June and stay solidly above their past levels, then we’ll know people are into the books. If they drop past their current levels, we’ll know interest is waning. But we probably won’t know either until July or August.

Speaking of “Convergence”, Convergence: Wonder Woman #1 did fairly well in April. It sold 44,959 copies, putting it at 47th place on the charts, right behind Wonder Woman. Among all of the “Convergence” tie-in titles, the book was ranked 13th out of 40, a decent showing. Not the very top of the pack, but certainly in the upper region of the middle of the pack. It’s certainly better than I thought the book would do, and the event in general has been quite a sales boon for DC in its first month.

So once we get the June numbers we’ll have a good base level for Wonder Woman and Superman/Wonder Woman and we can continue to observe from there. Now that I think about it, Superman/Wonder Woman might do quite well because it’s tied into the big “Truth” storyline in the Super-books for the first few months of the mini-relaunch. We may see a big jump there. I expect a jump for Wonder Woman as well, though probably less so. Time will tell!

Published by Tim Hanley

Tim Hanley is a comic book historian and the author of Wonder Woman Unbound, Investigating Lois Lane, The Many Lives of Catwoman, and Betty and Veronica: The Leading Ladies of Riverdale.

4 thoughts on “Sales For Wonder Woman and Superman/Wonder Woman Continued To Improve In April

  1. It really is shocking to me that the number for Superman/Wonder Woman aren’t higher. Just on fandom alone, you would think Wonder Woman supporters would want this book simply because it’s another title with Wonder Woman.

    But the book continues to put up numbers that are successful, but not nearly as big as I imagined they would be. I understand that not everyone is on board with the relationship but the title only offers a few beats of romance. For the most part, it really is a team-up book.

    Personally, I’m a fan of the relationship and have supported this title from day one. I enjoy seeing increases in sales to reinforce the demand for the title.

    1. I’m shocked that the Superman/Wonder Woman numbers aren’t lower, so it seems on average between the two of us the book is right where it should be! I’m not a fan of the relationship myself, but my bigger issues with the book are that it’s not terribly well done and often presents an unlikable Wonder Woman. I can understand why some Wonder Woman fans avoid it. At the same time, I’m glad you’re liking it! It’s just really not for me.

  2. I noticed the numbers fell more when Soule left and I know many people who used to review this book online/ youtube said they weren’t interested in Doomed. I think Doomed did derail this book’s focus and I am really hoping DC take note how positive the response was and is to SM/WW 1-7. The new team Tomasi and Mahnke had some hiccups early on I think but seem to be settling down. As for unlikable…eh, I’ve read far worse at times . Eg under Gail Simone ( using Tom to populate PI with babies) Jodi Picoult whose Diana Prince was irritating. Phil J who had her a tad naive and saccharin. Rucka wrote her well enough but still had controversy because many people did not believe Diana would remorselessly just wring a man’s neck and act as if it was just a chicken she killed for dinner. He capped it off by having Blackest Night Diana crushing over a vision of Batgod and needing him to stick his tongue down her throat while she murdered her own mother and family. So WW has had so so characterizations before. Nothing was ever perfect. I hope people use June to jump on board but must say DC always soliciting they might or could break up every arc does not help. It confuses people who might want to follow the book.

    1. I agree about Doomed. I didn’t much like the book to begin with, not being a fan of the relationship, but Doomed just made it hard and annoying to follow as a Wonder Woman fan who didn’t read the Super-books. It was a bad call, and it looks like they’re about to do the same thing with the Truth crossover this month.

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