The sales numbers for July are out, and DC Comics continues to struggle against Marvel and their very successful Secret Wars event. Marvel took the top spot in terms of dollars and number of units sold by a massive margin, and things are looking rather grim for the #DCYou mini-relaunch. Everyone at the DC offices in Burbank must be feeling pretty disappointed with how things are going thus far.
Meredith and David Finch’s Wonder Woman is among the many DC books that had a bad July. After coming back flat last month after the “Convergence” break with no significant change in sales, the book took a huge fall. Wonder Woman #41 was in 48th place on the charts in June with 45,284 issues sold, but in July Wonder Woman #42 tumbled down to 56th place on the charts with only 36,668 issues sold, a drop of 19%. It’s the book’s lowest showing since the Finches took over (excepting the annual; those always have lower sales).
Wonder Woman wasn’t the only book to fall, though. Among the titles closest to it on the chart, Green Lantern #42 was down 14%, Action Comics #42 was also down 14%, The Flash #42 fell 12%, and New Suicide Squad #10 declined 16%. Wonder Woman had the worst decline, but none of its DC companions in that region of the chart had a good month.
With all of these steep drop-offs, Superman/Wonder Woman #19 did relatively well. It actually rose on the charts from 61st place to 57th place, though the numbers were down: Superman/Wonder Woman #18 sold 39,787 copies and Superman/Wonder Woman #19 sold 36,666 copies. But it was a drop of just 8%, not so great on its own but decent compared to all of the other DC books near it. Nonetheless, both mainline Wonder Woman titles are cascading downward.
In happier news, Sensation Comics featuring Wonder Woman stayed fairly stable. It sold 10,761 copies in June and fell to just 10,623 copies in July, a drop of only 1.3%. That’s a miniscule change, and a decent showing for a digital first series. It’s selling considerably better than The Flash TV show tie-in comic, for example, and that show’s a huge hit. Floating near 10,000 is a bit of a worrisome spot, but if Sensation Comics can stay above that line then hopefully DC will keep it around for a while.
August should be an interesting month for the mainline Wonder Woman books. We’ll learn if these drops are just a second month adjustment for DC’s new line or if readers are actually falling away at a worrisome rate. Wonder Woman‘s relatively large drop suggests the latter; sure, everything in that area was down, but Wonder Woman was down the most. If the numbers continue to fall, I’d imagine a new creative team and possibly a substantial revamp will be on the horizon.
Tags: Comic Sales, David Finch, DCYou, Doug Mahnke, Meredith Finch, Peter J. Tomasi, Sales Charts, Sales Figures, Sensation Comics, Sensation Comics featuring Wonder Woman, Superman/Wonder Woman, Wonder Woman, Wonder Woman Sales